What’s The Most Important Marketing Skill?
Is the most important marketing skill SEO? PPC? Copywriting? Advertising? Web design? Social media? It's none of those. But there's one that trumps everything.
Marketing Category
Here’s a list of marketing articles, including general marketing, positioning, Internet marketing, pricing, advertising, and digital marketing. Subscribe below to be notified when I post more.
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Why Do I Blog?
You may have been the victim of “question tagging” on social media.
That's when you're typically tagged by someone else, where the tagger was initially tagged by someone else, must answer a question, and gets to continue to the trend by tagging someone else.
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Allowing Your Voice to Find You
I have a confession to make.
Before I share it with you, please note that some of the links in this article will lead to content that uses strong language.
I'm into hard rock and classic rock. As a drummer in multiple bands, I've mostly played rock and grunge bands, with a side of country from time to time.
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5 Ways to Promote Anything By Email
I'm subscribed to several newsletters, as you know. I love soaking up as much information as possible and learning as much as I can about my profession. I want to stay relevant and on top of what's going on.
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On Perfect-Fit Clients and Productized Services
I may be a professional independent marketing consultant, but I'm still a freelancer. Sure, the distinction I often hear is that a freelancer does mostly execution work where a consultant mostly… consults.
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What Reality TV Shows Teach About Marketing
It's that time where that much-anticipated event is taking over our screens, social media feeds, and pop culture news.
Yes, it's the new season of The Bachelorette.
Something you may not know about me is that my wife has a nephew who's part of the 2020 lineup.
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The Changing Language of Marketing
I'm a history buff and an armchair linguistic anthropologist. I don't have any formal education in it, but I love learning about languages, where they came from, how they evolved, and how they shaped culture and civilization.
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Testing a Reverse Content Marketing Approach
I'm trying something new today. After watching a presentation by Philip Morgan, he recommended that, to improve your writing, you need to reduce friction from your writing process. I agree.
First, a few important points.
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Getting Focused By Focusing (On A Niche)
Earlier today, I was interviewed for a virtual event on copywriting in the health space. One of the questions was about my ADHD, how it influenced me, and what others can learn, especially if they’re new and just starting out.
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My Top 10 Favorite Email Newsletters
I'm a news junkie, particularly business and marketing news.
After my email about email (specifically, about why I prefer email as my source of information), a subscriber asked me about what newsletters do I read.
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