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Tag: apathetic

Can Your Prospects Take An Oath?

Post author By Michel Fortin
Post date December 14, 2020

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]

Tags advertising, apathetic, awareness, blog, copywriter, copywriting, credibility, cro, empathy, eugene schwartz, formula, hurting, knowledge, market, marketing, oblivious, psychology, search, search engine, selling, seo, seo expert, solution, success, thinking

Copywriting

Apply The Law of Contrast to Build Desire

Post author By Michel Fortin
Post date August 21, 2009

In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.” Gap Analysis is an immensely powerful selling technique. It’s also an important feature […]

Tags analysis, apathetic, benefit, brian tracy, bridge, copy, copywriter, copywriting, dan kennedy, discomfort, doctor, emotion, gap, money, prospect, psychology, relationship, response, sales, selling, success

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