Gary Halbert Interview #2

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.


Use Scarcity To Sell, Not Scare

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s that ageless law of supply and demand. The less the supply is, the greater the demand will be. People don’t […]