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Tag: expertise

Gary Halbert Interview #2

Post author By Michel Fortin
Post date March 22, 2006

In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.

Copywriting

Use Scarcity To Sell, Not Scare

Post author By Michel Fortin
Post date March 28, 2005

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s that ageless law of supply and demand. The less the supply is, the greater the demand will be. People don’t […]

Tags action, author, bonus, consulting, conversion, copywriting, credibility, cro, deadline, dentist, expertise, knowledge, offer, pressure, procrastination, psychology, purchase, quality, sales letter, scarcity, selling, takeaway, time-sensitive, urgency

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