In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.
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Gary Halbert Interview #2
Tag: expertise
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Use Scarcity To Sell, Not Scare
Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s that ageless law of supply and demand. The less the supply is, the greater the demand will be. People don’t […]