In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.
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The Death of The Salesletter
Tag: relationship
In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.” Gap Analysis is an immensely powerful selling technique. It’s also an important feature […]
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Does Your Copy Have Personality?
Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]
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Are All Business People Dishonest?
Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my back problem, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the […]
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Gary Halbert Interview #1
In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.
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Gary Halbert Interview #2
In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.