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SEO

How to Develop an SEO Content Strategy [Guide]

Plastic surgeons need an SEO content strategy. Here’s how to create one using keyword research, competitive analysis, a content audit, and content planning.

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SEO

Passages Ranking SEO With Structured Content

Is passage rankings SEO possible? No. But you can help Google understand your content better by structuring your content to identify relevant passages.

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SEO

4 Local SEO Tips to Boost Your Visibility Locally

Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here’s how patients can find your plastic surgery clinic.

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SEO

Visual Content Marketing Starts With SEO

With plastic surgeons, visual content marketing is key. However, here are three important SEO tips you must apply to your visual content before marketing it.

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SEO

5 Critical Elements of SEO Content Creation

Defining the goal before strategizing content is crucial in developing a great SEO content creation strategy. Consistency is key when developing authoritativeness.

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SEO

Choosing Keywords for SEO: Heads or Tails?

Keywords for SEO are no longer the primary ranking factor. Google is more intelligent than ever, it understands if the content is relevant to the search query.

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Audits

Quick SEO Audit of OttawaPlasticSurgery.com

Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.

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SEO

Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong

Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.

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SEO

SEO and The Law of The Vital Few

SEO, like any other marketing effort, abides by the “law of the vital few.” Also called the 80/20 rule, says that 80% of your results will come from 20% of your efforts.