Some people don’t mind hard-hitting copy, while others prefer newsy copy. Some people prefer long copy to get as much information as possible, others prefer short, brief, to-the-point copy. Some like drama, stories, and testimonials; others data, statistics, and facts. Does it all matter? Absolutely. What makes one style of copy more favorable than another? […]
Does Your Copy Have Personality?
- Post author By Michel Fortin
- Post date July 14, 2009
- Tags amiable, analytical, assertiveness, author, blog, brian tracy, business consultant, consultant, consultant marketing, copywriter, copywriting, dan kennedy, dentist, driver, engineer, expressive, guarantees, management, marketer, marketing, marketing consultant, organization, personality, psychology, relationship, responsiveness, selling, speaker, success, ux, web marketing