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Want Better Copy? Go On A Quest!

Post author By Michel Fortin
Post date December 4, 2005
1 Comment on Want Better Copy? Go On A Quest!

Writing copy usually involves two major things: figuring out what to say and then how to say it. The second part is usually the easiest because figuring out what to say is often a whole lot harder than how to say it. It requires a lot of research, creativity, time, and, of course, “sales detective […]

Tags aida, author, blog, copywriting, credibility, formula, guarantees, marketing, psychology, qualify, quality, Research, sales, selling, stimulate, success, tips, transition, understanding

Copywriting

Use Scarcity To Sell, Not Scare

Post author By Michel Fortin
Post date March 28, 2005

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s that ageless law of supply and demand. The less the supply is, the greater the demand will be. People don’t […]

Tags action, author, bonus, consulting, conversion, copywriting, credibility, cro, deadline, dentist, expertise, knowledge, offer, pressure, procrastination, psychology, purchase, quality, sales letter, scarcity, selling, takeaway, time-sensitive, urgency

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