Visibility. Marketing. Advisory.

Tag: digital pr

Semantic SEO and Why Rankings Are Terrible Metrics

Post author By Michel Fortin
Post date August 15, 2021

Keyword rankings are like snapshots taken from a rearview mirror.

Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO.

Tags digital pr, seo

SEO

Headless SEO and What it Means to Your Business

Post author By Michel Fortin
Post date July 16, 2021

The pros and cons of a headless CMS and applying SEO.

The headless CMS is becoming popular for many businesses. But traditional and javascript SEO are not enough. Introducing headless SEO.

Tags digital pr, seo, ux

SEO

The Death of Keywords and The Rise of Topics in SEO

Post author By Michel Fortin
Post date June 15, 2021

Today's SEO looks at topics and subtopics, not individual keywords.

Keywords are outdated. Modern SEO pays less attention to keywords and more to topics of interest to the user, not the search engines.

Tags digital pr, seo

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Thank you!