In late 2005 (and early 2006), I predicted the death of the text-heavy, long-scrolling sales letter and the birth of an interactive, content-driven, multimedia model.
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The Death of The Salesletter
Tag: online marketing
When writing direct response copy, a few things can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter, or advertisement into an action-generating mechanism is, without question, the headline. But lately, I’m seeing more and more headlines that are limp, bloated, or simply dead wrong. A […]
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Remember These 5 Copywriting Formulas
I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]
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Narrow Your Focus to Broaden Your Sales
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. The more generic you are, the greater your competition will be since […]
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The 10-Point Ethics Checklist
Today, Sylvie and I stumbled onto another bad “Internet marketing sin” perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.” When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which […]
In 2005, I held three rarely given teleseminars: a call with copywriting legends Gary Halbert and John Carlton, and a second follow-up call with Gary Halbert.
The most profitable and often overlooked free publicity generator is the news release (also called “press release”, although news release is a better term). News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. While publicity is the […]
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John Carlton Interview
In 2005, I held three rarely given teleseminars with Gary Halbert and John Carlton. In this one, John Carlton shares timeless top copywriting lessons for free.
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Gary Halbert Interview #1
In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.