Categories
SEO

5-Step SEO Content Strategy For Plastic Surgeons

If you’re a plastic surgeon and you want more patients, you need an SEO content strategy. This will grow your quality organic traffic and lead generation.

Categories
SEO

Bottom-Up SEO Strategy: Why Keyword-First SEO is Wrong

Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.

Categories
Marketing

Narrow Your Focus to Broaden Your Sales

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. The more generic you are, the greater your competition will be since […]

Categories
Copywriting

P.S.: Don’t Forget to Include This in Your Copy

One of the most venerable and common elements of good salesletters, following the headline, is the postscript or “P.S.” at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter, because after reading […]

Categories
Copywriting

The Seven Deadly Sins of Website Copy

Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common […]