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Marketing

The 10-Point Ethics Checklist

Today, Sylvie and I stumbled onto another bad “Internet marketing sin” perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.”

When we shared this with our platinum coaching group, a member sent this amazing “10-point ethics checklist,” which he and his employees use in his company as guidelines in defining if a marketing or business strategy is worth doing.

That list is nothing short of brilliant.

With his gracious permission, Darrin Clement allowed me to reprint it here for you. I urge you to read it. Go through it when you’re thinking about implementing a new marketing or sales tactic, or when you’re about to buy into one. It’s that powerful. Here’s the list…

  1. The Golden Rule: Would I want people to do this to me?
  2. The Fairness Test: Who might be affected and how? Is this fair to everyone?
  3. The ‘What if everybody did this?’ Test: Would I want everyone to do this? Would I want to live in that kind of world?
  4. The Truth Test: Does this action represent the whole truth and nothing but the truth?
  5. The Parents Test: How would my parents feel if they found out about this? What advice would they give me?
  6. The Children Test: Would I be willing to explain everything about this to my kids and expect them to act in the same way?
  7. The Religion Test: Does this go against my religion?
  8. The Conscience Test: Does this go against my conscience? Will I feel guilty?
  9. The Consequences Test: Are there possible consequences of this action that would be bad? Would I regret doing this?
  10. The Front Page Test: How would I feel if my action were reported on the front page of my hometown paper?
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By Michel Fortin

Michel Fortin is an SEO consultant, content strategist, and marketing advisor. For the better part of 30 years, he helped hundreds of thousands of professionals and businesses increase their online visibility. He is the Director of Search at seoplus+, an award-winning digital marketing agency in Ottawa, Canada. He is the author of the More Traffic Memo™ SEO email newsletter.