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Tag: mnemonic

Remember These 5 Copywriting Formulas

Post author By Michel Fortin
Post date August 24, 2009

I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]

Tags acronym, advertising, blog, copywriting, credibility, cro, fab, forcep, formula, marketing, mnemonic, oath, online marketing, quest, salesletter, selling, social proof, tips, upwords

Copywriting

How to Make Your Name Memorable

Post author By Michel Fortin
Post date April 2, 2007

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has to be effective […]

Tags awareness, brand, copywriter, copywriting, credibility, cro, google, jack trout, management, marketing, mnemonic, name, perception, positioning, psychology, quality, success, tips, web marketing

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