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Copywriting

Remember These 5 Copywriting Formulas

I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to help teach with — I also use them all the time when I want to learn and remember new things, too — was mnemonics. Mnemonics are tools or devices that aid retention. Do […]

Categories
Copywriting

How to Make Your Name Memorable

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has to be effective […]