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Copywriting

To Up Sales, Up Words!

I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters, or emails using a language that only the person who wrote them understands. The bottom line is, most marketers and copywriters still seem to ignore the most important […]

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Copywriting

Copywriting Tips From Joe Valente

Freud on the Rebound So I’m clearing out some space on my shelves to make a little room for hiding presents (or as my wife, Heather, likes to call it, “Thinning out the collection of crap”) when my mind starts to wander. Now, this is not an unusual thing, because I’m a sentimentalist (a.k.a. “packrat”). […]

Categories
Copywriting

How to Write Carrot Wielding Copy!

A significant reason behind most floundering websites is the lack of a response-driven message — an effective one that gets people to do something, even if it’s to keep reading. A direct response message is not just about response. It’s comprised of three elements: it must be 1) captivating (it captures the reader’s attention), 2) […]