Categories
SEO

What Does a Plastic Surgery SEO Consultant Do?

Plastic surgery SEO is hypercompetitive. So to rank well on Google, a 360° plastic surgery SEO consultant looks at not just one but multiple types of SEO.

Categories
Copywriting

How I Broke Into Copywriting

My last post, where a disgruntled copywriter demanded “the truth” about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: “Here’s how I made my first ‘money’ in copywriting.” Then one by one, other copywriters started adding their own. The responses were nothing short of amazing! […]

Categories
Copywriting

Apply The Law of Contrast to Build Desire

In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.” Gap Analysis is an immensely powerful selling technique. It’s also an important feature […]