The Michel Fortin Blog

Recently, Terry Dean wrote an awesome article, entitled "Copy is King and Other Common Lies." The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy...

An interesting thing is happening lately, and it's giving me a lot of fodder. I wanted to share a few opinions with you. First off, as you know I love predictions and making some of my own. For example, I wrote a controversial white paper several...

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires,...

Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing...

Last year, a bunch of copywriters who also blog -- like yours truly -- shot the breeze on the Nuts and Blogbolts talk radio show. It was an interesting and at times spirited discussion. After some talk about content and copy (or should I say,...

I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America's FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many...

Organic traffic is a fantastic source of visitors that's often ignored by many marketers. Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic,...

After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up,...