SEO and The Law of The Vital Few

SEO, like any other marketing effort, abides by the “law of the vital few.” Also called the 80/20 rule, says that 80% of your results will come from 20% of your efforts.


When And How To Use An Alias In Business

A member of my coaching program asked a question about the legality of using a pseudonym or alias when writing marketing communications. In other words, can he use a pen name? Stated differently, is it legal to write the copy in the voice of a fictitious character? Or telling the story of, say, a fictitious […]