On David Garfinkel’s copywriting podcast, we talked about SEO copywriting, and how it’s just as important for boosting conversion as it is for driving traffic.
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SEO Copywriting in 2020
Tag: traffic
Clients have asked me about my SEO content writing process. I explained the various steps and enclosed a content writing template to easily create blog content.
We would stuff the writing for SEO with keywords as we write, refine to match exact keyphrases, and even rewrite and twist it so much that it compromised its quality,
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6 Quick Ways to Spy On Your SEO Competition
Some competitors may not compete with you on SEO. Other competitors are siphoning traffic away from you. SEO competition is complex, use these 6 tips to improve ranking.
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Funnel Marketing: 5 Things to Laser Focus On
5 things to consider when beginning a funnel marketing approach. This approach will help build quality leads and set your sales process apart from marketing spam.
When refreshing existing content, the first goal is to match the audience’s search intent to improve rankings. For that, perform an SEO keyword audit.
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The Pitfalls and Blessings of ADHD
Preamble: A friend wrote about her recent ADHD diagnosis at age 45. I was diagnosed at 52, so it resonated deeply with me. I found myself nodding with each symptom she described. It inspired me to write one of my own. I was reluctant to discuss this at first and open myself up this way. […]
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Risk-Reversal’s Role Reversal
The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of sales copy is the power of risk reversal. That is, taking a larger risk from the sale than the purchaser of your product. Risk reversal is a powerful […]
I covered headlines many times already. You can find posts about headlines here. But here are some additional tips. There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much to cover all […]