The Michel Fortin Blog

I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly...

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from...

In practically every major marketing teaching, course, or seminar I've come across, I have found that almost all successful marketing on the Internet really boils down to two essential factors: traffic and conversion. Simply put, visitors and...

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct...

The most common mistake newcomers to business make is to think that by expanding their portfolio they will secure more business. Conversely, they think that by narrowing their market they will also narrow their chances of getting more business. In...

Core expansion is far different than extension. Extension is often referred to as franchising, licensing, line extension, or branching out -- also known as conglomerating. In this context, I am referring to expansion by division. If you're a...

I'm usually full of good news. But alas, today I need to share an ugly reality with you. Right this minute, we're staring down the barrel of a full blown Conversion Crisis. It used to be "Johnny can't read," now it's "Johnny can't convert." It's...

Last week, after returning from the hospital following my wife's mastectomy, something really cool happened. I was interviewed by Dale King, copywriter and owner of GuruKnowledge.org. Why cool? Because I was a bit of a nervous wreck, thinking of...

I often get many questions. Of those, the most common is when aspiring copywriters ask me how to get started in the copywriting business. It's not about how to write copy specifically but about the marketing aspect of the freelance copywriting...