The Michel Fortin Blog

The other day, one of my coaching students emailed me about his dilemma -- something that's all too common in our business. "Too many times," he said, "I've known what I needed to do, and I always end up waiting weeks on end to do it." He asked,...

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

A student, who is an upcoming copywriter, recently asked where he could find clients willing to pay higher rates for his skills. Having built a client base through networking on Internet forums geared towards start-up business owners, he now...

A recent study found that 65% of online shoppers are "window shoppers," and take on average up to 33 hours to make a purchase -- often over security concerns. Some interesting findings show that most people who abandon their shopping carts don't...

Today, a client has requested, out of the blue, a refund for copywriting work performed last year. Yes, last year! Can you believe it? Over seven months have passed and this one client is asking for his money back. His excuse? "I need the...

Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid...

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of "forced continuity," which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late...

The other day I was asked a question I hear all too often: "How do I distinguish myself from other copywriters?" To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It's your "Unique Selling...

Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face. The dilemma? Charge too little and you risk losing credibility in the eyes of your...