One of the most venerable and common elements of good salesletters, following the headline, is the postscript or “P.S.” at the end. The end of every great sales letter should be capped with a strong P.S. We are often told that the P.S. is the second most read part of a salesletter, because after reading […]
In 2005, I held three rarely given teleseminars: a call with copywriting legends Gary Halbert and John Carlton, and a second follow-up call with Gary Halbert.
The most profitable and often overlooked free publicity generator is the news release (also called “press release”, although news release is a better term). News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party. While publicity is the […]
In 2005, I held three rarely given teleseminars with Gary Halbert and John Carlton. In this one, John Carlton shares timeless top copywriting lessons for free.
In 2005, I interviewed Gary Halbert and John Carlton. Just a year before he passed away, Gary Halbert shared his best, timeless copywriting lessons for free.
In 2005, I interviewed Gary Halbert and John Carlton. In this second call with Gary Halbert before he passed away, he offers more timeless copywriting tips.