The Michel Fortin Blog

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires,...

I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly...

I'm in Austin, Texas this week to attend a wedding -- congratulations to Heather and Brandon! -- and a weeklong, private seminar with my mastermind group. But while I'm here, I've got some good news and some bad news... The bad news -- for me,...

The other day, one of my readers asked me the following question, which I found rather interesting: "Why should the author of a product be included in their sales copy?" Seems like a pretty redundant question, right? Especially to any veteran...

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

Yesterday, I had a tweet burp. (If you've been living under a rock in the past year, a "tweet" is a brief, text message on micro-blogging platform Twitter.) I call it a "tweet burp" because it's something like a brain fart. But I prefer "brain...

This small booklet contains ten core principles based on my "Power Positioning" concept -- a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you. These ideas are...

The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is...