The Michel Fortin Blog

The Pareto Principle says 20% of your customers produce 80% of your sales and profits. This has profound implications to the wealth and wellbeing of ANY business... Resources are finite. There is only so much time, money, and energy to invest....

Sometimes, I answer helpdesks to help in special cases or on more technical issues. But when I do, I do it anonymously as our support staff works as a team. (It's the way my wife's company works. It allows us to work interchangeably, such as...

The other day, I removed a friend from my Facebook profile for reasons that will soon become clear to you. He was so incensed, he wrote me a personal message accusing me of being rude and insulting. He even remarked that I'm arrogant, and...

I wrote this article way back in 1998. It seems to have made a resurgence, especially with today's economy. So I said to myself, "Why not republish it?" So here it is. Enjoy! If there is something about which I'm pretty adamant, it's the idea of...

Seems I'm ranting a lot these days, and a little more opinionated than the norm. Perhaps it's my broken back, which is killing me, that's making me more sensitive or irritable. I don't know. But something someone recently said in my copywriters...

Competition is a "killer" for a lot of commodity businesses. Doesn't really matter whether you market online or offline. If you sell a commodity product then chances are you compete for customers with hundreds of other businesses. In the next few...

The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer. In the last few weeks, I've been critiquing some pretty good copy. Very well-written and...