The Michel Fortin Blog

No is a very powerful word. It's one too easily spoken, as any parent of a small four-year-old will tell you. It's also detrimental to effective copywriting and sales, because it's an absolute brick wall of resistance. The minute a potential...

A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. What am I talking about? No,...

"Argue for your limitations and they are yours." "There are no limitations to the mind except those we acknowledge." --Napoleon Hill Throughout my career, I've met people who are truly congruent and lived life to the fullest. They always...

Have you ever made a buying decision only to have that gut instinct called "buyer's remorse" creep up on you immediately after you've left the store? Or, worse yet, have you ever felt the need to rationalize a purchasing decision to save yourself...

Many people will scoff at the idea that there is an exact science of getting rich. Holding the impression that the supply of wealth is limited, they will insist that social and governmental institutions must be changed before even any considerable...

Success, in any particular business, depends for one thing upon your possessing, in a well-developed state, the faculties required in that business. Without good musical faculty no one can succeed as a teacher of music. Without well-developed...

To set about getting rich in a scientific way, you do not try to apply your will power to anything outside of yourself. You have no right to do so, anyway. It is wrong to apply your will to other men and women in order to get them to do what you...

The illustrations given in the last chapter will have conveyed to the reader the fact that the first step toward getting rich is to convey the idea of your wants to the formless substance. This is true, and you will see that in order to do so it...

Thought is the only power which can produce tangible riches from the formless substance. The stuff from which all things are made is a substance which thinks, and a thought of form in this substance produces the form. Original substance moves...