OK, this post has been a long time coming. For over a decade, people keep asking me, "So, what is it: Michel? Michael? Mike? What?" (I prefer "Master," but I digress.) My wonderful wife calls me "Mish." (Short for "Michel," pronounced...
Tag Archives: analytics
Ethically Steal These Copywriting Secrets!
'Ethically steal' highly coveted copywriting techniques from the Internet's top marketers. How? By watching their copywriter as he dissects real copy from real clients, and reveals proven copywriting shortcuts! Click for more »
Copywriting Productivity Tools
When I write copy, some tools help me tremendously. Whether it's the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me. There are quite a few pieces of software, so let me just...
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About Michel Fortin
A copywriter, marketer, and consultant, Michel Fortin is co-founder of The Licorice Group with his wife Sylvie Fortin. He's also an author, speaker, and Internet marketing strategist. Read more →Subscribe and Follow
- Risk-Reversal’s Role Reversal
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The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting sales copy on the web. Read it, save it, and feel free to pass it around. Download »
Michel's wife, Sylvie Fortin, released her controversial exposé on stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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- Two Michel Fortin and Gary Halbert Interviews
- Michel Fortin and John Carlton Interview
- Scientific Advertising by Claude Hopkins
- The Science of Getting Rich by Wallace Wattles
- 10 Power Positioning Tips by Michel Fortin
- Death of The Salesletter by Michel Fortin
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- "In Search of Heroes" Michel Fortin Interview
By Michel Fortin in Opinions
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