The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct response.
This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It's probably closer to 300,000 copies if not more.)
Third edition. Copyright © 1997-2009 Michel Fortin. All rights reserved. The following page offers instructions on how to distribute, reprint or copy this ebook.
Remember, you can download and distribute this book! There's the ebook version in PDF format. You can freely redistribute this book.
Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.
“Don't duplicate. Differentiate! Being the best in your field is not about being the best. It's about being different. Be unique, and you'll be perceived as the best as a byproduct.”
— Michel Fortin
Michel Fortin is a senior marketing specialist, renowned copywriter, and digital marketing expert. For the better part of 30 years, he's produced countless successful marketing communications and profitable campaigns that generated in excess of $300 million in sales. He's broken many industry sales records, including being instrumental behind the first ever “million-dollar day” online marketing campaign in 2004. He's worked with thousands of businesses and entrepreneurs around the world in a wide variety of industries on building their businesses, improving their marketing, and increasing their profits. He's a published author and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.