Blog and Resources

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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passages ranking SEO and content labyrinths

Passages Ranking SEO With Structured Content

Is passage rankings SEO possible? No. But you can help Google understand your content better by structuring your content to identify relevant passages.
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local SEO, street map, map, plastic surgery SEO for locations

4 Local SEO Tips to Boost Your Visibility Locally

Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here's how patients can find your plastic surgery clinic.
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stop words, SEO, ranking, content

Can Some Words Stop You From Ranking?

Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.
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What's better for video seo: self-hosted or YouTube?

How Will Video SEO Help Ranking?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.
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surgery, hospital, doctor

2 Key Expertise SEO Signals For Plastic Surgeons

An SEO audit investigated the drop in traffic for a plastic surgeon. Rankings dropped because the site lacked expertise SEO signals all medical sites must have.
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SEO manager: finding the perfect one is like looking for a unicorn?

4 Traits to Look For in an SEO Manager

Hiring a marketing or SEO manager? There are 4 traits they should possess. Before considering hiring an SEO specialist or expert, here's what I would look for.
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Content creation vs content expansion? What's best for SEO? Experts confirm.

Content Creation or Content Expansion? SEO Experts Confirm

Content creation doesn't have to be new content. Strategy can include a refresh of existing content by expanding older content. Marketing it is easier, too.
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Quick SEO Audit of

Quick SEO Audit of

Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
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the suitcase, luggage, travel

When Moving Your Site, Don’t Leave Your SEO Behind

Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.
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Michel Fortin Marketing Consultant