SEO Tips, Resouces, and More

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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surgery, hospital, doctor

2 Key Expertise SEO Signals For Plastic Surgeons

An SEO audit investigated the drop in traffic for a plastic surgeon. Rankings dropped because the site lacked expertise SEO signals all medical sites must have.
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SEO manager: finding the perfect one is like looking for a unicorn?

4 Traits to Look For in an SEO Manager

Hiring a marketing or SEO manager? There are 4 traits they should possess. Before considering hiring an SEO specialist or expert, here's what I would look for.
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Content creation vs content expansion? What's best for SEO? Experts confirm.

Content Creation or Content Expansion? SEO Experts Confirm

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Last week I was very busy completing a few 360° SEO Audits for two plastic surgeons, and one of them asked a very good question. After I recommended content creation on a weekly basis (about three times a week), he asked: “That's a lot of content, can I add it all to the same web page?”
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Quick SEO Audit of HairTransplantation.com

Quick SEO Audit of HairTransplantation.com

Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
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the suitcase, luggage, travel

When Moving, Don’t Leave Your SEO Behind

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A recent client has hired me to audit their SEO. The main issue was pretty clear from the start: they had recently undergone a rebrand and moved their site to a new domain. But they failed to redirect the old site properly to the new one.
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video, cinematography, film

How Do I Optimize Visual Content For SEO?

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When it comes to creating content, writing blog posts (specifically, articles) is often the easiest way. After all, you're an expert in your field and you can talk about it. The content's fundamental goal, when it comes to SEO as it should be with the content itself, is to help the people you're targeting.
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books, fine art, photography

SEO Content Creates Relationships, Not Leads

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Today, a client asked me, “What exactly is a funnel?” Content funnels are graduated steps through which your content creates and develops awareness. A funnel, in other words, aims to educate your audience so as to take them from one level of awareness to the next — and thus closer to becoming a patient.
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sparkler, light bulb, injection candle

How to Come Up With Content Ideas For SEO

When it comes to plastic surgery or medical aesthetic SEO, the best content is content that answers the questions people ask — people who are within your market. It will generate the most qualified traffic, in other words.
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breast implant, breast augmentation, breast reduction, plastic surgery, seo

Plastic Surgeon Content Creation For SEO

When creating a content strategy, the most common process is to brainstorm a list of possible ideas to blog about and to create an editorial calendar around them. And for some plastic surgeons, that's perfectly fine.
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Plastic surgery SEO site migrations need to be planned carefully. Handle with care!

How to Do Site Migrations Without Losing Traffic

I've recently landed a new client. He's a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old site.
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Michel Fortin Marketing Consultant