Passages Ranking SEO With Structured Content
Is passage rankings SEO possible? No. But you can help Google understand your content better by structuring your content to identify relevant passages.
Blog and Resources
Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivity, interviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.
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4 Local SEO Tips to Boost Your Visibility Locally
Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here's how patients can find your plastic surgery clinic.
Can Some Words Stop You From Ranking?
Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.
How Will Video SEO Help Ranking?
Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.
2 Key Expertise SEO Signals For Plastic Surgeons
An SEO audit investigated the drop in traffic for a plastic surgeon. Rankings dropped because the site lacked expertise SEO signals all medical sites must have.
4 Traits to Look For in an SEO Manager
Hiring a marketing or SEO manager? There are 4 traits they should possess. Before considering hiring an SEO specialist or expert, here's what I would look for.
Content Creation or Content Expansion? SEO Experts Confirm
Content creation doesn't have to be new content. Strategy can include a refresh of existing content by expanding older content. Marketing it is easier, too.
Quick SEO Audit of HairTransplantation.com
Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
When Moving Your Site, Don’t Leave Your SEO Behind
Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.