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SEO

What is “Search Intent” and Why is it Important?

With SEO, plastic surgeons can provide good content and user experience. But it won’t generate results if the content doesn’t match the user’s search intent.

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SEO

How to Develop an SEO Content Strategy [Guide]

Plastic surgeons need an SEO content strategy. Here’s how to create one using keyword research, competitive analysis, a content audit, and content planning.

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SEO

What SEO Tools Do I Use For Search Visibility?

Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with SEO.

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SEO

Are Domain Name Keywords Ranking Factors for SEO?

Are domain name keywords ranking factors? Specifically, do keywords in the domain name itself as well as a keyword-driven TLD help SEO? Google provides clues.

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Copywriting

Why I Switched From Copywriting to SEO Consulting?

After I left copywriting and moved to SEO consulting, I’m often asked why. Shady clients and losing my entire family played a major role. Here’s the full story.

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SEO

4 Local SEO Tips to Boost Your Visibility Locally

Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here’s how patients can find your plastic surgery clinic.

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SEO

Can Some Words Stop You From Ranking?

Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.

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SEO

How Will Video SEO Help Ranking?

Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.

Categories
SEO

Silos and Bios: Two Key Expertise SEO Signals

An SEO audit investigated the drop in traffic for an SEO consulting client. Rankings fell likely because the site lacked two specific expertise SEO signals.