headline

Tip #10: Top 10 Reasons Why Lists Work

People like numbers and really love lists, especially bulleted lists. Numbers promise bite-sized, easier-to-digest chunks of information. Lists are short and sweet, and cluster similar ideas for greater impact. Headlines that list a number make a concrete and credible promise. Lists are specific and quantifiable, which convey greater authority. Bullets are easier to scan but …

Tip #10: Top 10 Reasons Why Lists Work Read More »

Tip #2: Be Odd, Off, and Obscure to Be Believable

Numbers have always been great at arousing curiosity. Especially in headlines. When people see numbers, like “top 10 bread-baking shortcuts for non-bakers,” those who fall within that target market will wonder, “what are they?” Other examples include: “10 fears people are afraid to talk about.” “Turn your marriage around in 24 hours or less!” “How …

Tip #2: Be Odd, Off, and Obscure to Be Believable Read More »

Let me help you grow your business.