Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but abook whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.”
I highly recommend that you read this book before you spend any money on other copywriting books.
“The time has come when advertising in some hands has reached the status of a science.”
— Claude C. Hopkins