Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.
Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.
"The time has come when advertising in some hands has reached the status of a science."
— Claude C. Hopkins