Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."
I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.
Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.
"The time has come when advertising in some hands has reached the status of a science."
— Claude C. Hopkins
Michel Fortin is a certified digital marketing expert and renowned copywriter who specializes in a unique combination of SEO, CRO, and UX to improve traffic, leads, and revenue for his clients. For the better part of 30 years, he's produced countless wins, generating in excess of $300 million in sales and results that have broken many industry records. He has worked with thousands of businesses ranging from individual entrepreneurs to enterprise-level multinational companies. He's the author of two top-selling books and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.