The Real Problem With The Flaw of Attraction

Last night while watching TV, my wife and I had an interesting debate on the whole “The Secret” phenomena. And we came to the very same conclusions. I believe in the law of attraction. I also like the premise behind the book, which is largely influenced by...

On Not Playing The Blame Game

Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing down merchant accounts...

Give Your Testimonials a Reality Check

After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up, and we had an...

Disclosure Policy of The Michel Fortin Blog

I deeply value my readers and subscribers, as much as they value me, my expertise, and my recommendations. For this reason, I try to be as open and forthright as possible. I'm a big fan of disclosure. I believe in it. While I will make every attempt to disclose each...

Is This The End of Affiliate Marketing?

The FTC finally published its revisions to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than me. It's obvious the FTC's intent is to curb, control, and go...

Pain in The Butt Forces Free Interview

I'm in Austin, Texas this week to attend a wedding — congratulations to Heather and Brandon! — and a weeklong, private seminar with my mastermind group. But while I'm here, I've got some good news and some bad news… The bad news — for me, not...