Episodes

Ask Michel Episode 8 - Get Paid for Market Research 1

Ask Michel Episode 8 – Get Paid for Market Research

In this episode of #AskMichel, I talk about a recent discovery call for my consulting services, which turned into a bit of a coaching session about how to start an online business (or add to an existing one). This client wanted to sell brand new products to an existing clientele but without knowing if that […]

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Ask Michel Episode 7 – Build Credibility Through Backlinks 2

Ask Michel Episode 7 – Build Credibility Through Backlinks

In this new episode of #AskMichel, I discuss what I think about building backlinks. Yes, Backlinks are important for SEO. They are an important ranking factor and a must-have your arsenal of digital marketing efforts. But as a professional who wants to drive targeted, qualified, easier-to-sell traffic to your website, begging people to link back to you seems […]

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Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning 3

Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning

In this episode of #AskMichel, I talk about the power of implication over specification. When you make a claim, it’s suspect at best and boastful at worst. But when you imply that which you’re claiming, or imply something that can be interpreted as such through its #metamessage, then you have a far better chance to […]

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Ask Michel Episode 4 – Meta-Messages, UPAs, UX, Oh My! 4

Ask Michel Episode 4 – Meta-Messages, UPAs, UX, Oh My!

In this episode of #AskMichel, I discuss a bit more about meta-messages and the power that they have to help or hurt you. I talk about something I call a UPA, or an “unconscious paralleled assumption,” which is the fact that people unconsciously assume there’s a parallel between a part and its whole. It’s the […]

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Ask Michel Episode 3 – What’s Your Meta-Message Saying? 5

Ask Michel Episode 3 – What’s Your Meta-Message Saying?

In this episode of #AskMichel, I discuss a bit more about meta-messages and the power that they have to help or hurt you. I talk about something I call a UPA, or an “unconscious paralleled assumption,” which is the fact that people unconsciously assume there’s a parallel between a part and its whole. It’s the […]

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Ask Michel Episode 2 - What Stage of Awareness is Your Market At? 6

Ask Michel Episode 2 – What Stage of Awareness is Your Market At?

In this episode of #AskMichel, I talk about the stage of awareness that your market happens to be, and how to shift your marketing, copywriting, and digital marketing campaigns to match it. In it, I talk about my OATH formula. The goal is to first identify what stage your market happens to be, next is […]

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Ask Michel Episode 1 - How to Claim Superiority? 7

Ask Michel Episode 1 – How to Claim Superiority?

In this first episode of #AskMichel, I tackle the question that many professionals (e.g., doctors, lawyers, etc) have with their marketing, which is: “How does one claim superiority over their peers without breaking any licensing rules or regulations?” Most professionals cannot claim superiority and are often stuck when they talk about a process, procedure, or […]

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Strategic marketing consultant Michel Fortin