Ask Michel Episode 2 – What Stage of Awareness is Your Market At?

In this episode of #AskMichel, I talk about the stage of awareness that your market happens to be, and how to shift your marketing, copywriting, and digital marketing campaigns to match it.

In it, I talk about my OATH formula. The goal is to first identify what stage your market happens to be, next is to appeal to your market at their current stage, and then is to take them to the next stages through your marketing process.

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About The Author

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Michel Fortin

Michel Fortin is a certified SEO consultant, content strategist, and marketing advisor helping plastic surgeons, cosmetic surgeons, and medical aesthetic clinics attract more patients. Since 1991, he helps cosmetic and aesthetic professionals increase their visibility and grow their practices. He is the author of the More Traffic Memo™ SEO email newsletter.

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