AskMichel Episode 5 – Google’s “EAT” and How to Use it in Positioning

Ask Michel Episode 5 – Google’s “EAT” and How to Use it in Positioning

In this episode of #AskMichel, I talk about the power of implication over specification. When you make a claim, it's suspect at best and boastful at worst. But when you imply that which you're claiming, or imply something that can be interpreted as such through its #metamessage, then you have a far better chance to convey credibility and believability.

Do you have a question for me, or a marketing piece or strategy you would like for me to take a look at and critique? Simply ask me on the any of the social media platforms with #AskMichel and I will add it to the queue,

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Strategic marketing consultant Michel Fortin