In this first episode of #AskMichel, I tackle the question that many professionals (e.g., doctors, lawyers, etc) have with their marketing, which is: “How does one claim superiority over their peers without breaking any licensing rules or regulations?”
Most professionals cannot claim superiority and are often stuck when they talk about a process, procedure, or product/service that is demonstrably superior to others in their vertical. So how can one work around the rules while reducing the risk of being sanctioned? There are many ways to do this ethically, and in this video, I tackle one of them.
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