After typing furiously for the last three days, my wife has finally put together the first part of a three-part manifesto, in which she finally exposes some of the grievous sins committed by many marketers on the Internet.
It has shocked a great number of people, and it will make a lot of people mad. She's also taking a monumental risk by speaking out like this. But she's mad, too, and can't take it anymore.
In it, she not only lashes out at Internet marketers who use stupid (and sometimes illegal) marketing tricks, but also consumers of Internet marketing products who perpetuate them — and what to do about it.
There are 15 sins in all. She will be covering five sins in each installment, and she's currently working on the second. The first five sins are available right now.
This manifesto is free and there are no sales pitches.
There is an opt-in email form in order to notify you when each installment is available. And in it, my wife does offer some links to a few resources, including some of our own. But they are not necessary for you to read and benefit from this report.
Now, an important warning…
She doesn't hold anything back. If you are squeamish or get offended easily, then please don't download it. My wife uses very strong language not intended for younger audiences. So reader discretion is advised.
Michel Fortin is a senior marketing specialist, renowned copywriter, and digital marketing expert. For the better part of 30 years, he's produced countless successful marketing communications and profitable campaigns that generated in excess of $300 million in sales. He's broken many industry sales records, including being instrumental behind the first ever “million-dollar day” online marketing campaign in 2004. He's worked with thousands of businesses and entrepreneurs around the world in a wide variety of industries on building their businesses, improving their marketing, and increasing their profits. He's a published author and often speaks at industry events. To connect with him, visit his LinkedIn profile where he is most active.