A client asked for my opinion on domain names as ranking factors. Specifically, she asked if Google pays attention to domain name keywords and the choice of domain name extension (such as .com).
Here was her question, redacted for obvious reasons:
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I have not decided on a name for my practice. I'm wondering if I should register a unique brand name, my name (drjanedoe.com), or a generic but keyword-rich domain name (citynameplasticsurgery.com). But before I spend the money to buy a premium domain name, I'm wondering whether there is any benefit or disadvantage to using a .doctor or .clinic name for Google searches, or if it's preferable to find a .com