SEO Tips, Resouces, and More

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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Dr. Thors Plastic Surgeon Algonquin, Illinois

Quick SEO Audit of DrThors.com

Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
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puppy, dog, hybrid

Choosing SEO Keywords: Heads or Tails?

The old way of doing SEO was straightforward: people searched using keywords, and the more of those keywords were found on your page, the greater the chances it would rank well. The problem is, it was a race to the bottom.
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loading bar, 2021, new year's eve

Top Five SEO Predictions For 2021

Predictions are fun. Not because it's an opportunity to flex my prognostication muscles (I certainly don't have any) but because it's an opportunity to share some insights into where we're going, which I think might benefit you.
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pc, computer, stethoscope

SEO Keeps Fingers On The Pulse

As you probably know, I'm a semi-professional drummer, although the pandemic has put a damper on gigs let alone band practices and jams with fellow musicians. So to keep me in the groove, I practice while listening to songs.
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A well-rounded plastic surgery SEO consultant relies on three aspects of SEO

What Does a Plastic Surgery SEO Consultant Do?

Plastic surgery SEO is hypercompetitive. So to rank well on Google, a 360° plastic surgery SEO consultant looks at not just one but multiple types of SEO.
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orchard, apple, apples

Low-Hanging Fruit SEO For Plastic Surgeons

I added a small part near the end of the plastic surgery SEO audit I did on OttawaPlasticSurgery.com when I posted it online. But since I did it after I first published it, you may have missed the additional content.
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Quick SEO Audit of OttawaPlasticSurgery.com 11 | quick seo audit

Quick SEO Audit of OttawaPlasticSurgery.com

Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
Continue reading →
justice, hammer, judge

Can Your Prospects Take An Oath?

Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it.
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wheel, wagon wheel, cartwheel

5-Step Content Strategy For Plastic Surgeons

If you're a plastic surgeon or cosmetic medical professional, and you want to build organic traffic to your website, you need content. But you also want content that attracts interested, qualified patient leads.
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board, chalk, training

12 Best Practices For SEO-Focused UX

I once ran had a private coaching group where one of my former students asked: “Michel, I'm starting a blog using WordPress. Do you have any general tips on things like layout and design?” When it comes to WordPress designs, I don't have any preference.
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Michel Fortin Marketing Consultant