Blog and Resources

Here's an archive of posts (dating back to 1999). Topics include SEO, copywriting, marketing, productivityinterviews, books, and videos from time to time. I also post a few SEO audits, too. To be notified when I post more, subscribe to my newsletter below.

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video, cinematography, film

Visual Content Marketing Starts With SEO

With plastic surgeons, visual content marketing is key. However, here are three important SEO tips you must apply to your visual content before marketing it.
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books, fine art, photography

SEO and Content Strategy Creates Relationships, Not Traffic

Develop an SEO content strategy at every stage of the funnel. This will help your SEO by attracting prospective patients at different levels of awareness.
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sparkler, light bulb, injection candle

How to Come Up With Great Ideas for SEO Content

When it comes to SEO content. The best content answers the viewer's questions. The best content attracts qualified traffic when you target the right market.
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breast implant, breast augmentation, breast reduction, plastic surgery, seo

SEO Content Creation Strategy For Plastic Surgeons

Defining the goal before strategizing content is crucial in developing a great SEO content creation strategy. Consistency is key when developing authoritativeness.
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Plastic surgery SEO site migrations need to be planned carefully. Handle with care!

How to Do Site Migrations Without Losing Traffic

I've recently landed a new client. He's a plastic surgeon in Europe who has split his main website into two: one surgical and one non-surgical. His concern was that the new site (which is now several months old) is not capturing anywhere near the same levels of traffic it used to have on the old site.…
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Dr. Thors Plastic Surgeon Algonquin, Illinois

Quick SEO Audit of DrThors.com

Here's a quick SEO audit on a plastic surgery website. I don't know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
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puppy, dog, hybrid

Choosing Keywords for SEO: Heads or Tails?

Keywords for SEO are no longer the primary ranking factor. Google is more intelligent than ever, it understands if the content is relevant to the search query.
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loading bar, 2021, new year's eve

5 SEO Principles to Follow in 2021: My Predictions

As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.
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pc, computer, stethoscope

SEO Strategies: Keeps a Finger On The Pulse

Applying SEO strategies is a long-term process. So is learning SEO. You can't stop working or learning about SEO strategies. Read how I keep a finger on the pulse.
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Michel Fortin Marketing Consultant