Tip #7: Turn Subheads Into Headlines

Often, we try too hard to be creative or clever with our headlines that we ignore better ones that are quite often right under our noses. If your headline is too confusing, people are forced to scan subheads to get context or understand your point. But that's rare....

Tip #6: Prevent Snowblindness With Whitespace

When writing physical letters or books, it's common to write long paragraphs. But online, where content is buttressed by a plethora of distractions, it's harder to read. When paragraphs are too wordy, it reduces breaks, creates larger chunks of blurred text, and...

Tip #5: Shock, Awe, and… Soothe?

One of my favorite headline tactics is to connote something shocking, weird, confusing, odd, outrageous, or interesting. And then to explain it further in the copy. You start with something that might seem unbelievable but doesn't tell the full story, which forces the...

Tip #4: Dump Your Thesaurus

A great way to engage readers is to paint vivid mental pictures. Mental imagery has always been a powerful tactic in sales, but it's especially potent in headlines. When people can picture or better yet feel what a headline says, they will be much more apt to...

Tip #3: Forget About Titles When Writing Copy

When you write a book or an article, you tend to come up with a title that basically summarizes or emphasizes the main point of the story. This is called the lede. As a reader, you prefer titles to headlines because you can tell, in a split second, if the article is...

Tip #2: Be Odd, Off, and Obscure to Be Believable

Numbers have always been great at arousing curiosity. Especially in headlines. When people see numbers, like “top 10 bread-baking shortcuts for non-bakers,” those who fall within that target market will wonder, “what are they?” Other examples...

Tip #1: Don’t Write For Your Audience

Things are picking up around here, so to keep the ball rolling, here's the first in a series of mini-tips. A powerful tip in writing headlines is not to write for your audience. “What,” you say? “Have you gone mad?” Not at all. The idea is not...

Why Should You Care About Customer Care

Do you feel overwhelmed handling customer support requests? Is your customer support system taking you away from working on your business and growing it? If so, we have some fantastic news. We are currently acepting new clients for our topnotch customer care packages...

The Most Overlooked Money Maker in Your Business

When I'm asked, “How can I make more money, especially in tough economic times?” You'll be surprised that the best answer is not in finding new customers. It's in uncovering the gold in your own backyard, so to speak. It's in creating repeat sales,...

What Copy Cosmetics Communicate

I used to run a copywriters forum. The members once fiercely debated the differences between “clean copy” and “clunky copy,” and how design can affect response. What's “clunky”? I'm talking about odd layouts, inconsistent...