As 2020, comes to a close, here are five of the biggest trends I see increasing in importance and SEO principles we as experts should follow in 2021.
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What Does an SEO consultant Do?
SEO is hypercompetitive. So to rank well on Google, a 360° SEO consultant looks at not just one but multiple types of SEO.
Here’s a quick SEO audit on a plastic surgery website. I don’t know this plastic surgeon. I selected it at random. This is only fraction of my full SEO audits.
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Can Your Prospects Take An Oath?
Preamble: I wrote this article back in 2003 and I rewrote it in early 2005. Back then, it was meant primarily for a copywriting audience. Now that I specialize in SEO, and seeing how the concept of “funnels” is gaining popularity, I took the liberty to slightly update it. One problem in SEO, copywriting, content, […]
If you’re a plastic surgeon and you want more patients, you need an SEO content strategy. This will grow your quality organic traffic and lead generation.
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Uncover Gold in SEO Keyword Research
Using Google for your SEO keyword research is important. How your audience searches Google, and how Google answers their searches, can qualify search intent.
Pain point SEO focuses on solving a problem the user may be facing. An SEO strategy that doesn’t take a keyword-first approach may be what you are missing.
These days, I do a lot of SEO consulting and content strategy work. But a big part of my career was in copywriting. And when I write copy, some tools help me tremendously. Whether it’s doing research, writing the copy itself, or working with my clients, there are certain resources that help. I previously shared […]
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My Favorite SEO Experts (2021)
There are some people I follow religiously in the SEO space. These SEO experts are quite active on Twitter, LinkedIn, and YouTube. There are too many to mention, so I’ll list some now and I might add more later. Keep in mind that some of them have email newsletters and podcasts, too. I tend to […]