The Michel Fortin Blog

After reading and re-reading the latest FTC guidelines, I've come to some important conclusions that I want to share with you. Particularly as they relate to testimonials. Last night, my good friend and top copywriter John Carlton called me up,...

A student, who is an upcoming copywriter, recently asked where he could find clients willing to pay higher rates for his skills. Having built a client base through networking on Internet forums geared towards start-up business owners, he now...

Ryan Deiss, who is a friend and marketer I highly respect, didn't see eye-to-eye with me on some issues. One of them is certainly forced continuity. However, just this morning he released a new report, entitled, "The Death of Forced Continuity."...

After typing furiously for the last three days, my wife has finally put together the first part of a three-part manifesto, in which she finally exposes some of the grievous sins committed by many marketers on the Internet. It has shocked a great...

My last post, where a disgruntled copywriter demanded "the truth" about creating wealth in copywriting, inspired copywriter Andrew Cavanagh to share the story of his beginnings on my forum: "Here's how I made my first 'money' in...

If there's one problem in all advertising and marketing, it is the sheer fact that there is too much competition out there. Everything just seems to look like everything else. If one copies another company let alone another company's promotion, it...

I'm usually full of good news. But alas, today I need to share an ugly reality with you. Right this minute, we're staring down the barrel of a full blown Conversion Crisis. It used to be "Johnny can't read," now it's "Johnny can't convert." It's...

If you've read my report, The Death of The Salesletter, then you know that many of my "predictions" (I'm using quotes for a reason) were based on actual test results. Many of them were made by, or done based on tests from, John...

Gary: No, I trained him. Actually, that's not true. I did train him but he was really good by the time he got to me. Michel: Well, this is an important question because as we do, Gary, and as many of the people who do write good copy do, is that...