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Copywriting

How to Make Your Name Memorable

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has to be effective […]

Categories
Copywriting

Want Better Copy? Go On A Quest!

Writing copy usually involves two major things: figuring out what to say and then how to say it. The second part is usually the easiest, because figuring out what to say is often a whole lot harder than how to say it. It requires a lot of research, creativity, time, and, of course, “sales detective […]