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Tag: tips

How to Make Your Name Memorable

Post author By Michel Fortin
Post date April 2, 2007

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing messages. Limited by people’s very short attention span, your marketing message has to be effective […]

Tags awareness, brand, copywriter, copywriting, credibility, cro, google, jack trout, management, marketing, mnemonic, name, perception, positioning, psychology, quality, success, tips, web marketing

Copywriting

Want Better Copy? Go On A Quest!

Post author By Michel Fortin
Post date December 4, 2005
1 Comment on Want Better Copy? Go On A Quest!

Writing copy usually involves two major things: figuring out what to say and then how to say it. The second part is usually the easiest because figuring out what to say is often a whole lot harder than how to say it. It requires a lot of research, creativity, time, and, of course, “sales detective […]

Tags aida, author, blog, copywriting, credibility, formula, guarantees, marketing, psychology, qualify, quality, Research, sales, selling, stimulate, success, tips, transition, understanding

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