How to create an SEO content strategy and editorial planner by conducting keyword research, competitive analysis, content audits, and content calendar.
Google scrutinizes medical information. So I use SEO tools to improve expertise, authoritativeness, and trustworthiness signals with SEO.
Are domain name keywords ranking factors? Specifically, do keywords in the domain name itself as well as a keyword-driven TLD help SEO? Google provides clues.
Local SEO boosts your visibility in location-based searches (maps, business listings, reviews, etc). Here’s how patients can find your plastic surgery clinic.
Stop words was said to negatively influence SEO eons ago. But today, deep learning algorithms are sophisticated, and stop words actually help provide context.
Does hosting your own videos help SEO or can hosting them elsewhere like YouTube hurt it? Here are some video SEO tips I gave this plastic surgeon who asked.
An SEO audit investigated the drop in traffic for an SEO consulting client. Rankings fell likely because the site lacked two specific expertise SEO signals.
Content creation doesn’t have to be new content. Strategy can include a refresh of existing content by expanding older content. Marketing it is easier, too.
Moving or changing your domain name can result in a loss in rankings and traffic. Carefully plan the switch to preserve the SEO of your plastic surgery site.