The Michel Fortin Blog

One morning, you go into your mailbox and discover there's an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses, unfold the...

I first taught this technique in 1998. While there have been tons of improvements since then, today I still see copy on so many websites, sales letters, or emails using a language that only the person who wrote them understands. The bottom line...

So, if you're following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary...

I know that the yellow pages' people will hate me for this, but your yellow pages' ad, although an essential part of your entire marketing machine, doesn't have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks...

I'm up for a challenge. Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study. After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of...

Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my "Death of the Salesletter" report, without resorting to audio or video, or fancy scripts. Aside from the...

Thought is the creative power or the impelling force which causes the creative power to act. Thinking in a certain way will bring riches to you, but you must not rely upon thought alone, paying no attention to personal action. That is the rock upon...

To set about getting rich in a scientific way, you do not try to apply your will power to anything outside of yourself. You have no right to do so, anyway. It is wrong to apply your will to other men and women in order to get them to do what you...

Turn back to Chapter 6 and read again the story of the man who formed a mental image of his house and you will get a fair idea of the initial step toward getting rich. You must form a clear and definite mental picture of what you want. You cannot...