The Michel Fortin Blog

No is a very powerful word. It's one too easily spoken, as any parent of a small four-year-old will tell you. It's also detrimental to effective copywriting and sales, because it's an absolute brick wall of resistance. The minute a potential...

Seems I'm ranting a lot these days, and a little more opinionated than the norm. Perhaps it's my broken back, which is killing me, that's making me more sensitive or irritable. I don't know. But something someone recently said in my copywriters...

"Perfect self-expression will never be labor; but of such absorbing interest that it will seem almost like play." -- Florence Scovel Shinn In Succeeding Through Inner Strength, Dr. Nathaniel Branden says that people unconsciously lower their...

Have you ever made a buying decision only to have that gut instinct called "buyer's remorse" creep up on you immediately after you've left the store? Or, worse yet, have you ever felt the need to rationalize a purchasing decision to save yourself...