The Michel Fortin Blog

The other day, one of my coaching students emailed me about his dilemma -- something that's all too common in our business. "Too many times," he said, "I've known what I needed to do, and I always end up waiting weeks on end to do it." He asked,...

Here are the worksheets to use when applying Michel Fortin's G.O.A.L. method. You can simply use the tables below as a model to guide you. You can use them on a sheet of paper, in your journal, or on your computer. But if you do prefer the...

"I practiced the art of getting more things done rather than getting the really important things done well." -- Alec MacKenzie "We can no more afford to spend major time on minor things than we can to spend minor time on major things." -- Jim...

Scarcity is an effective tactic often used in copywriting to create a sense of urgency in an effort to convince the undecided reader to make a purchasing decision. After all, people procrastinate, and they do for a variety of reasons. It's simply...

My wife and I are shopping for a new home. We're quite excited as one house has caught our eye, and we're making an offer on it as I type this. With the excitement comes a bit of trepidation, however, since we know we'll have to start packing,...

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it's a proven fact that scarcity sells. It's that ageless law of supply and demand. The less the...