The Michel Fortin Blog

A recent study found that 65% of online shoppers are "window shoppers," and take on average up to 33 hours to make a purchase -- often over security concerns. Some interesting findings show that most people who abandon their shopping carts don't...

Just a quick little note that we added a "prelaunch" blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef. While you're there, subscribe to the RSS feed or join the email list, and view the...

Recently, I held three rarely given teleseminars -- two with Gary Halbert and one with John Carlton. These men are undeniably two of the world's most in-demand copywriters. Each interview lasted for two hours, for a total of six. Both Gary and...

Sad day. I'm speechless. In case you haven't heard, the infamous Gary Halbert, the Alpha Shitweasel, the Prince of Print, died in his sleep on Easter Sunday. All I can say is, the copywriting world has lost one of its biggest icons. There will...

Many people have said that copy is not important for major product launches. They said that, if the launch is done strategically, and there are ample affiliates promoting your product, people will simply buy even if there were just a simple "buy...

Michel Fortin: Well, let's just do a little quick check here. Um, Gary, are you on the line? Gary Halbert: Listen, if you people would stop slurring my reputation. Michel: Oh, there we go. Let me just mute this phone right now. We are in...

Here’s a list of websites, tools, and resources, most of which are mentioned throughout this site or in the teleseminar audio recordings and transcripts. And while you're here, don't forget to let others know about this site and these...

In another forum, a listener to my call with Gary Halbert, where Gary mentioned that ordering online is a strategic error, asked me the following question: "After listening to your seminar with Gary Halbert, what's your opinion on Gary saying not...