The Michel Fortin Blog

Today, marketers are scrambling to find ways to increase cashflow. Some will try to find new products to sell. Others will try to drive more traffic to their existing sales pages. However, one area most people tend to overlook is the ability to...

As an online marketer, it's important that you should take every opportunity to eliminate barriers and challenges to the delivery of your message to your target audience. While RSS feeds, blogs, and social media are all the rage right now,...

I know Paul Hancox. Paul is a fanatical tester. He's also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1999, I believe. It...

I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order...

Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, "not many." I do use a few, and I'm testing a lot more, too. Other than video and graphics, such as...

When I write copy, some tools help me tremendously. Whether it's the copy itself, or interactions with my clients, there are certain websites I use that help make it a lot easier for me. There are quite a few pieces of software, so let me just...

In another forum, a listener to my call with Gary Halbert, where Gary mentioned that ordering online is a strategic error, asked me the following question: "After listening to your seminar with Gary Halbert, what's your opinion on Gary saying not...