The Michel Fortin Blog

An interesting debate is raging among copywriters and content developers about the differences, if any, between writing copy for the web versus writing content. Prolific copywriter Nick Usborne conducted a survey with his newsletter readers to...

"Success in marketing is simple ... Find the right message, use the right media, and deliver it to the right market." -- Creator of "Magnetic Marketing," Dan Kennedy, who'se my mentor and the inspiration behind this...

The following is probably the greatest commandment in "Power Positioning." Now that we've talked about lead generation advertising, the next step is where to advertise. And the trick to having as many pre-qualified prospects come forward is to...

The severest test of an advertising man is in selling goods by mail. But that is a school from which he must graduate before he can hope for success. There cost and result are immediately apparent. False theories melt away like snowflakes in the...

To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes....

Here's a reprint of an answer I gave a student in another forum who asked: "Long copy? Or short copy?" 1. Long copy versus short copy has been the single greatest debate since the beginning of the printing press. But long copy always...