The Michel Fortin Blog

If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from...

Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing...

Part of my job as a copywriter is coming up with names. A while ago, I wrote a blog post on the power of names. I won't repeat it here, except to reiterate that branding, albeit not a priority for most, is still incredibly important. And it's...

Part of my job as a copywriter includes, from time to time, creating names for businesses, products, and services. Choosing a name may be the single, most important business decision you will ever make. We are constantly bombarded with marketing...