The Michel Fortin Blog

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a...

Last night while watching TV, my wife and I had an interesting debate on the whole "The Secret" phenomena. And we came to the very same conclusions. I believe in the law of attraction. I also like the premise behind the book, which is largely...

The FTC finally published its revisions to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than me. It's obvious the FTC's intent is to...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of "forced continuity," which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late...

Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than...

"Try not to become a man of success, but to become a man of value." -- Albert Einstein (1879-1955) "When your values are clear to you, making decisions becomes easier." -- Roy Disney People say "change your attitudes" or "have a positive...

After 12 long years of working seven days a week, I've made a decision. I'm taking tomorrow off. Sounds strange? Well, I've had vacations. Many of them. And I've taken half-days off, here and there. Sometimes, I've even taken whole days off. But...