The Michel Fortin Blog

Recently, Terry Dean wrote an awesome article, entitled "Copy is King and Other Common Lies." The article boils down to the fact that the market and the offer come first. Copy is still important. Design plays an important role, too. But copy...

Last night while watching TV, my wife and I had an interesting debate on the whole "The Secret" phenomena. And we came to the very same conclusions. I believe in the law of attraction. I also like the premise behind the book, which is largely...

Some people tend to tweet, blog, post, and status-update their little hearts out. Be it on Twitter, Facebook, LinkedIn, MySpace, their own blog, or whatever. They say it's all about transparency, and transparency is good. But I think we need to...

I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try it out. But there is a limit. And I think we need to be careful. Because social media...

Scotty Stevens asked me an important question. So important that I've decided to reprint it here, with his permission: "How far would you travel to meet a potential client, if they had the deposit ready for your services? My girlfriend thinks the...

Preamble: In response to some excellent rebuttals as well as countless comments I've received on my previous post, "The Real Sinister Side of Forced Continuity," I believe some people are missing the point of my argument, and I want to clarify a few...

Rant warning: what follows may offend some people. But I wanted to throw in my three cents on the topic of "forced continuity," which seems to be the subject of a lot of debate these days. Several well-known marketers have made offers of late...

"If you don't attempt to get over your doubts and fears, you'll never discover how wonderful it is to live without them." -- Colin McArty "Of all base passions, fear is the most accursed." -- William Shakespeare Beyond the unknown, you may...

In the autumn of 1996, I still remember that faithful week and a half when it all happened. My business went belly-up. They came to repossess my car. The landlord, eviction notice in hand, came knocking on my door. And my ex-wife packed up her...