Praise

"If you're ready to take your life and business to higher levels and sustain continuous growth and improvement, then you must work with Michel! Not only does he share high-value content, but he has the unique ability to connect on a level that instantly changes people's lives! And, the best thing is that Michel comes from the heart and truly cares about making a positive difference in the lives of others! Do yourself a favor and work with Michel today! You'll be so grateful you did!"
James Malinchak

"As far as Michael Fortin goes, I have to grudgingly admit he is hands-down the best sales letter writer on the entire Internet. Remember that sales letter recently put out my friend, John Reese, which did more than $1,000,000 in sales in less than 24-hours? That letter was more than 80-pages long... and... Michael Fortin is the one who actually wrote it.
Gary Halbert

"Michel is the genuine deal. Michel is a tremendous resource. One of the best minds around in copywriting, sales, marketing and many other interests."
Ronnie Schmidt

"Michel is one of the most professional and generous copywriters I've met in our industry. He is an avid tester and a terrific teacher."
Lorrie Morgan

"Focused, courteous, intelligent and wise. Michel Fortin was the first professional copywriter I had the pleasure of becoming friends with. His helpful advice, patience and down-to-earth personality make him a joy to speak with.

"With Michel, you don't just get excellent services and products — you get his astounding depth of knowledge and his unique ability to render complex ideas in simple and easy-to-understand ways. Most importantly, you get an ethical businessman who never allows money to compromise his unshakeable values.

"If you're on the fence about hiring Michel or purchasing any of his products, take my word for it: you will not be disappointed."
Omar Khafagy

"Michel Fortin is a tremendous trainer, speaker and all-around nice guy. I've had the pleasure of working with Michel through my OnlineCopywriting101.com site as he trained my followers on sales page copywriting. The response was fabulous and his session continues to be a big seller for us. Michel knows his stuff!"
Karon Thackston

"Michel Fortin is that rare thing: a copywriter called on by copywriters. His peers seek him out to help them pierce the darkness of their own marketing challenges. And he is more than a copywriter, too, running and advising many successful businesses over the years. But all of this you can learn by doing a little poking around on Google. What I would add to this is: Michel is a man of the highest moral fiber, who takes the success of others (and service to them) seriously.

"I have had the good fortune to work with Michel on a number of projects, in various capacities. And I can tell you that very few people can match his knowledge of sales, marketing and copy; fewer still can add an astute understanding of basic business principles to that marketing mix; and almost none can have all those things PLUS the level of integrity Michel brings to the table.

"I trust Michel Fortin implicitly; I would hire him without hesitation, and I recommend him unreservedly."
Ray Edwards

"Michel Fortin is one of a kind in the business. He not only is a master at copywriting, business strategy, public speaking, but he is also a visionary with a rare insight into trends and market demand. Michel is also a dear friend and someone whose counsel and insight I greatly value and admire.

"His professionalism and integrity are renowned and on top of everything else, he has a big heart and compassion that comes through in all his work and relationships, too. If you have an opportunity to work with Michel, his company, or to get his products I highly recommend that you do so without hesitation."
Craig Perrine

"I read his blog and have learned a lot over the years. One of the sharpest minds in internet marketing, listen to him, you won't go wrong."
Samuel Ng

"Michel Fortin is the best copywriter I have ever worked with bar none. He is extremely professional and an excellent collaborator. His rates were extremely competitive and pay for themselves many times over. I paid him five figures for one campaign which earned me over seven figures. That is the true measure of a successful copywriter!

"He also wrote an excellent forward to my first book about Internet business which was excellently written and increased sales dramatically just by having his name on the cover.

"I consider Michel a friend even though I haven't seen him in years. I also consider him an extremely valuable business associate. I would highly recommend him to anyone for any of his diverse talents and skills!"
D. Brausch

"I've been fortunate to participate in Michel Fortin's webinars. (He is) brilliant and a total business and technology geek (I mean this as a high compliment). (He is) an innovator and dreamer who can even transform a hopeless technophobe, like me, into someone who sees infinite possibilities on the web."
Mary E. Ulrich

"In the arena of personal success coaches and mentors, Michel Fortin is in a class by himself. Michel's generosity with both his time and talents are truly remarkable. I am very grateful to be a member of Michel's Massive Coaching program. His insight has helped my company to become a preferred partner providing paid search marketing for some of the largest, most reputable direct marketers in the country."
Dave Martin

"From the choices available, ‘hiring Michel' was the best. Although I haven't technically ‘hired' Michel for copywriting work, I do follow his fantastic advice on a regular basis. Michel is my one-stop resource for all things copywriting and has helped my personal business achieve goals I never would have thought possible without his advice.

"He is always ready and willing to give great advice and information. This holds true for those who are brand new to writing copy as well as those who consider themselves ‘seasoned'. If you ever need a top-quality copywriter I highly suggest Michel. And for information about his work and to view the same advice I get for free on a regular basis, check out his Success Doctor website. You won't be disappointed!"
Kristine Wirth

"Michel is one of the most respected marketing geniuses I know. Besides his world-class copywriting, he has a wealth of experience and knows what will work. Listen to this guy. I do, and it's been profitable."
Warren Whitlock

"Michel is an all-around genius. Lover of life, music, food, and all things human! He was my first and second-year professor at Algonquin College in Marketing. He taught me the power to think outside the box, and make people laugh was more important than remembering key terms from some out of date marketing book that does nothing but confuses you until you actually go out into the world and try to do marketing!

"I remember so many great lectures and presentations with Michel. Together we formulated ideas that today have been put into use by multinational companies, ie., the world's first Organic Shampoo, and the world's first airport security efficiency system.

"I'm proud to say I know Michel through and through as a person, peer, prof, and professional. Those were the real 4 Ps to marketing! Michel also taught me, "It's not just who you know, it's what you know about who you know!" One of the greatest lines of advice I've ever received and have used it to this day in everything I do!"
Amiet Chevrier

"I have worked with Michael since 1998 and I can vouch that his copywriting services have increased my business and sales by over $4,000,000 in the course of our relationship. Michel is my "secret weapon" whenever I need copywriting that pulls results and I can wholeheartedly recommend him to anyone (except my competitors!)."
Simon Grabowski

"I hired Michel to rewrite what was already a decent sales letter that had gone through a lot of testing. The results are amazing. From one traffic source I can isolate and track, my results show a return on the investment in Michel’s fee of 118% in just the first three months! That’s about 40% per month. Take that number to the best stockbroker in the world and ask him to match that and he’ll laugh and have you escorted from the room. (After he tries to get you to tell him how you get returns like that.)

"Simply, there’s no better return on your money than great sales copy. So I did the only rational thing. Ask Michel to rewrite another letter and I joined his membership site so I can continue to improve my own skills."
Jeff Mulligan

"I didn’t know you. But since our first call together, I’ve taken some time to read the salesletters you wrote. They blew me away! I thought I knew every killer copywriter in the world… I didn’t. Well, now I’m going to steal a lot of your ideas! They are truly that good. I mean that sincerely, since I don’t pay compliments easily. Your copy is so good, it’s disgustingly good. I have to grudgingly admit you are hands-down the best sales letter writer on the entire Internet."
Gary Halbert

"Michel is the top copywriting on the Internet today. I believe he’s the greatest Internet copywriter in the world. His copy has sold more products and services on the Internet than any other copywriter I know. When he speaks, you better listen."
David Garfinkel

"I REALLY want to thank you for everything. I’ve been able to learn so much from you. For example, my latest project was the real test to see what I’ve learned and how I could put it to use. The results? Well, I launched my website with a small list of 1,788 subscribers and was able to earn a nice $31,523.97 within the first 24 hours of the site launch. The site was converting at such a high rate you wouldn’t even believe me if I told you.

"I also wanted to send a BIG thank you for the amazing critique the other night. I was simply shocked at how much stuff you covered in such a short period of time. You literally went through my whole sales letter and told me specific things I needed to change that could increase my response rate. And that’s from a sales letter that’s ALREADY converting very high!

"Amazing! I’m sitting here with 5 pages of notes with dozens of things I could tweak here and there stuff I would have never thought of on my own. The good news? I started implementing some of the tweaks and I immediately noticed a difference. The conversion went up by 0.5% since. and has brought in over $1,800 in sales within 24 hours after making them.

"Keep in mind, I’ve only used 3 of the things we talked about and I haven’t started to advertise the site either (I have a small list of 2,100 or so right now). That one critique taught me things about copy I didn’t even realize, some very common mistakes I see all the time by my web design clients, if they made just that one change you talked about I’m sure they’d notice a boost in sales. I can say this for certain, you ARE one of the top copywriters I’ve ever seen and your help is the proven key to take my business to the next level.

"Bottom line? I wouldn’t be surprised if those few changes are responsible for over $10,000 (conservative) in profits in my pocket. If anyone is looking to learn how to write better, seeing is believing — and when they see all the value (you offer), they are going to be HOOKED. It’s that good. I’ll make sure to buy you a beer when I see you :)"
Dave Mizrachi

"Your copy more than tripled my conversion rate! Mike, you really are one of the greatest copy writers I have ever read. In fact, that’s a pretty big statement, too, since I’ve worked with ‘well-known’ writers like Trevor Levine, Brian Keith Voiles and Marlon Sanders! Good job!"
Kirt Christensen

"Michel, I immediately applied one of your ideas to my recent push for my fall semester. I made $4,645 in sales in the last 48 hours. I made over $24,000, a healthy $4,000+ from my record September sales, and over twice my August sales. That’s actually close to a 50% conversion ratio!

"I applied what I learned from you and I made more money. I still have so much more to do, to apply all the other tips you’ve shared. (…) Probably early next year… It will take me that long to polish up my sales letters on the website for my products based on your help. Anyways, thanks!"
Ken Calhoun

"Holy Cow! Michel, I’m not believing this — I have to tell you that the conversion for B-Tone.com is 7%! All I can say is, WOW!!! Unbelievable! I knew it would improve but I really didn’t think it would be that much! We now know that we can have a profitable site! You see, when we bought the product and the site, the conversion was way less than 1%. It hardly registered!"
Sherry Zwick

"A huge thank you to Michel for doing such a masterful job on writing the Traffic Secrets salesletter. He is the author of the biggest launch letter promoting the fastest-selling ‘how-to’ course in the history of the web, grossing $1,080,496.37 in sales in less than 18 hours of its worldwide release."
John Reese

"Mike, an amazing update… We successfully launched our new trading CD tutorial product you wrote the sales letter for, at FibonacciSecrets.com, early this morning. The results have been absolutely UNBELIEVABLE! Just a single mailing we did to one of our opt-in email lists is currently pulling a whopping 8.6% sales conversion rate! Another mailing we did to one of our general trading opt-in lists is pulling an awesome 4.1%. The kicker is, neither of these two lists are our paid clients! One of our client lists is pulling 11.3%.

"One of our affiliates is pulling a 7.6% and another an incredible 18%! Wow! You are gifted by God to write copy. Some have the gift to sing, some draw… But you, it’s writing copy!"
Stephen Pierce

"Michel, I want to hire you for a critique, but you may already have helped! For example, the other day as I was considering your services, I decided to watch the 15-minute video critique (i.e., the video demo on your website). And as a result, I used a little trick you taught in that brief excerpt. In the last 2 days, my sales conversion went from 0.52% to 0.7%! Thanks so much for your help. I’m sure it’ll be worth much more to me than what I have paid to you!"
Charlie Lafave

"Michel, I can’t believe the HUGE difference! What you did for my headlines is really mind-blowing. You get the USP right out in front and build interest in the visitor to keep reading the sales letter at the same time. My conversion rate is bound to jump up a few levels with your changes.

"The changes you made to my opt-in page made me want to join my own list. I can’t believe how fast and effectively you took my simply little name and email capture page and turned it into an opt-in feeding frenzy!

"Who ever said ‘Web copy is the hardest part of your product launched’ didn’t know Michel Fortin was offering his copywriting services. If they did they would have said something like, ‘With Michel Fortin’s web copy, your hardest part of a product launch is keep up with the orders!’ Yet again you have proven that your reputation is 100% accurate — the Best!"
Raymond McNally

"Your videos go way beyond everything I’ve seen anyone offer on the Web. They are easily worth cash, even to someone who’s not talented. In fact, just the simple formatting tricks and techniques I picked up from watching you — live and in full-color — plus watching you actually write… Now, you just watch ME, because with this added to my arsenal, I’ll easily make an additional $10,000 or more this year. As a bonus, well, the value you are giving away is almost insane."
Peter Stone

"(I met some of the platinum players at a recent conference in Orlando.) One of those conversations was with copywriter Michel Fortin. We started talking about the sales letter for one of my products, and the conversation quickly turned into a critique and brainstorming session on how to improve its response.

"In about 10 minutes he came up with 10 ideas that will definitely kick that site to a much higher level of sales and profitability. I didn’t pay him for the work, nor did he ask for compensation.

"I can guarantee you that Michel is now on my short list for copywriters next time a project comes up. He gave, and someday, he will receive. If you’re looking for a copywriter who generates results, you should talk to Michel Fortin."
Don Crowther

"I just wanted to thank you, Michel, for writing such a fantastic website sales letter for us! So far, our income has quadrupled. In fact, we’ve made in one week what we would usually make in an entire MONTH! Michel, you have a way with words — and I’ll certainly be calling upon you in the future to help us maximize our other projects. (After a second letter written for this client…)

"So far the 2nd web salesletter you did is pulling at around 10%! Thank you for a great job!!! In fact, I don’t know what we’d do without you… So, don’t go getting hit by a bus or anything!"
Tameka Sowder

"I’ve been recommending Michel to my clients when they ask me for copy. My clients are also usually good friends, so that’ll tell you what I think of his abilities and professionalism." (Paul is a great friend and an absolutely awesome copywriter. Don’t let his humility fool you. And his ezine is unquestionably the best."
Paul Myers

"All I can say is that the last critique is fantastic. Your website and copy reviews are always packed with some of the best copywriting tips and tricks. The video review takes it to a whole different level. It seems like the difference between a 3D picture and a flat 2D drawing. We are able to look through your eyes, and see step by step what logic you actually use to refine the copy, and turn it from hohum to a real cash-pulling masterpiece!"
Larry Ott

"You are 100% right. Without your tips I would have never had come to such a strong headline. I have simply taken your tips and adapted to my offer. I really thank you. I must say the forum has been probably the best marketing ‘gold mine’ I have ever tapped into in my Internet marketing experience."
Frederico Vila Verde

"I must say, excellent job on this new, revised copy. With the older version, I was getting a signup about every hour … Or even a little longer. But with this new copy, I’m getting a signup every 3 to 5 minutes!"
Steven Scott

"I just wanted to take this opportunity to thank you for your critique. I have spent quite a bit of money on our website to make it look ‘good’. However, it was just not producing the kind of results we wanted. After a bit of researching, I knew it was the copy that needed improving. You pointed out a number of things my copy lacked that was stopping people from responding.

"Your suggestions were very easy to understand — even for a ‘non-marketer’ like me. And the results speak for themselves! Requests for our free reports, subscriptions to our newsletter and website enquiries more than DOUBLED since I implemented your suggestions. I know I can still improve on our copy writing so I will certainly be using your services in the future. I would have no hesitation recommending you to anyone looking to improve their website. In my opinion, the cost is minimal compared to the potential upside."
Stuart Weymyss

"Michel, All I can say is… WOW! I was definitely not expecting the kind of in-depth critique of my copy. In fact, I expected a good one (I have read some of the other critiques you did). But you showed a depth of understanding of what I was trying to do that is just astonishing.

"I will be incorporating ALL your suggestions and sending this piece out again, and using a modified version of it for another market that I’m tackling. By using your suggestions, I’ll be able to land those contracts that I want and make a much better income from my business. Thank you again, I can’t say that enough. You have challenged me and I appreciate that."
Dianne M. Daniels

"Everyone knows that being able to write great copy is an essential skill — without great copy, your sales letters don’t work, your website sucks. There are dozens of courses available to the serious student, some take 6 months just to complete the series of lessons. The problem with these courses is, they’re truly BORING. Who wants to read dozens of salesletters, then copy them piece by piece — over and over again?

"There are hundreds, if not thousands, of different components that go into writing good copy. Well, by the time you get past number 25, you’re bored out of your mind and it becomes difficult to continue your lessons. But what if there was a better way? What if you could ‘watch’ over the shoulder of a master copywriter as he took existing sales letters, ripped them apart line by line, and then put them back together using secret techniques and knowledge to turn them into automatic cash machines that’ll never stop?

"Michel Fortin has done just that. [He] lets you watch one of these lessons each month. In fact, the on-screen videos are between 2 and 5 hours long, and they’re amazing to watch. I learned more from watching just one of these videos than I have in the past 3 years studying copywriting! After I saw this sample video, I couldn’t find the order button fast enough! This really is an amazing way to learn how to write great copy. All your sales efforts will benefit greatly from this powerful resource. Check out the sample video on his website."
Joseph Kowal

"I’m a big fan of video software, and I’m hoping to use a lot for my own training courses. I feel it’s a much more attractive format than simple text or even animations. One area that desperately needs this approach is the rather dry topic of copywriting. You probably know that Michel Fortin is an extremely gifted copywriter. Now he is using (recording software) to critique the copy on members’ websites and to suggest changes. It’s absolutely fascinating and well worth the monthly subscription fee.

"But you don’t have to take my word for it. Get access to a free video sample showing 20 minutes of one of his lessons. Before the film was even half over, I was desperately looking for the button to sign up. It’s that good."
Pearson Brown

"Michel, I’m having serious problems with the material we, your subscribers, receive. One really expects certain things when paying a monthly fee, and to be blunt, we are not getting it! We are actually receiving SO much more than what one could expect. To see the amount and quality of what you offer, plus the level of activity you have in the forum, really makes me (and probably all other subscribers) a real happy camper.

"Your critiques are so jam-packed with hard-selling gems and ad magic that I have yet to watch to more than 1-2 hours on any of them before my hands begin to itch and I have to start changing things on sites I own. So, I would like to say, from the bottom of my non-selling writer’s heart, thank you Michel for what MUST be the site that wins the 2004 Internet Grammy award!"
Kenth Nasstrom

"I’ve known Mike for some 7 years now and regularly send traffic to his sites. He’s one of the few sales copy experts on the web that really walks the talk, so I know people I send to him will be happy with my referral."
Jim Daniels

"Michael is one of the top copywriters in America if not the whole world! If you want to boost your business and add dollars to your bottom-line, he’s definitely the guy you must listen to!"
Mike Litman

"Wow! That was amazingly fast. The copy is perfect! Thank you! Your work is AMAZING!"
Miguel Alvarez

"What else can I say… But wow!!! As we say here in California, ‘You’re the man.’ This is awesome stuff! Fact is, it may be my product, but you wrote such a great sales letter that I even want to order a copy from me! Michel, I don’t mean to gush, but I simply want to tell you I’m extremely pleased with the web sales letter that you pulled together for me."
Preston Campbell

"WOW! What a difference!!! The copy is so much more direct about what the customer gets! I see, now, why our website wasn’t a draw! I’m overusing the ‘!!!’, here, but that’s how I feel about the work you’ve done. I love the new slogan, too!"
Rochelle Treister

"Man, you really know your stuff! I’m sooo pleased! And the website looks absolutely beautiful. In fact, in just the last few minutes (after I uploaded the new copy), I received five orders! Man, I love it when that happens… I’m so pumped! Plus, the upsell page kicks ass! Good job. To tell you the truth, I’m very impressed with your expertise and wish I had known about you a long time ago. Geezus, I’m so happy with what you’ve done, I have included an extra bonus!"
Larry Trocha

"Mike, that is, quite simply, one of the best letters I have ever read! You are a genius!!! Thank you! Is there any other way that I can repay you… Other than your fees, of course?!"
Bill Hammond

"The copy you did on my websites is absolutely brilliant! Sales are a lot better! You’re the only one I hire for writing my copy and recommend you to anyone."
Simon Grabowski

"Michel, thank you for your copy! You have done a great job for me! When I put your sale letter online, I could not believe that it CAN bring me so many sales for my simple ebook. Wow! What I made today was all because of your great work! Thank you very much!!! I asked you so many things during and beyond the project, and every time you gave me more than what I asked from you. Now, orders are rolling in, NON-STOP!

"No language can really express my true feelings except to say "thank you"! I’ll use your service all the time in the future. And I will try my best to tell everybody to see Michel Fortin when they want to make a killer, successful sales letter on the ‘Net because he is truly the ‘Success Doctor’! Let’s keep in touch and hope to hear from you soon! All the best."
Jian Wang

"When I received your web copy last week, I must say I was immediately impressed! In fact, the words you’ve used get the point across exactly and I’m struggling to find anything I’d change. Great work! Thanks."
Paul Graham

"Michel Fortin is the King of Copywriting on the web. Check out his site. And while you’re there, you’ll also want to subscribe to his free newsletter as it’s loaded with excellent content to help you become a better copywriter. He’s the Man!"
Merle Stinett

"I finally got to meet copywriter extraordinaire Michel Fortin, in person, at Armand Morin’s Big Seminar Internet Marketing event in August in San Francisco. We just barely missed each other at Ken McCarthy’s System Seminar event last June in Cleveland. So I’m glad that I finally got a chance to chat a bit with him this time. He’s quickly becoming the copywriter of choice for many online marketers. It’s no surprise why. Michel Fortin consistently writes super winning sales letters and his copy pulls like crazy!"
John Reese

"I had a good deal of experience prior to my first Internet marketing effort in 1993. Yet Michel’s thinking ‘grabbed’ hard. He is truly a remarkable person, one of boundless energy, upbeat and always positive, as well as the creator of one great idea after another. Few have approached his strong grasp of marketing, online or offline. (He) will have an enormous positive impact on you, your business and your BOTTOM LINE. My business has improved quite markedly, and the path ahead is clear — you will find this true of yourself. Just settle in and listen to what he reveals. Then let his thinking have its way with you."
Bob McElwain

"What most people sometimes miss is that, whatever fees are paid to a copy writer of Michel Fortin’s stature, it’s indeed an investment. The boost in conversion and sales from his work pays for the one time, initial cost, over and over again. Michel’s work is definitely tops."
Bob Silber

"Michel, as to the email advertorial you wrote for me, it is OUTSTANDING, my friend! It is very smooth, it sets up a good case and it piles the values on! And it even made ‘me’ want to buy it! I will use it as is."
Dr. Sheldon Nix

"As I start using the Internet to sell, I’ve been sucking up all the seminars I can. I listened to John Carlton. And I spent thousands of dollars to acquire this knowledge. But you covered all of the points — and more — that John Carlton did but with an articulation that I’ve never seen from any of the other experts. You thoroughly covered the art of writing copy with the same enthusiasm you taught us to use in our copy. It was awesome!"
Randy Arras

"Your critique is fantastic! I have read it more than a dozen times and taken pages of notes. Right now, I am in the process of implementing all your suggestions and I will let you know soon how it goes. Thanks so much!"
Brad Walker

"I wish to thank you and tell you how powerful our Power Prescription conversation was yesterday. Your energy, passion, and wisdom turbocharged me to the next level. You exceeded all my expectations and gave me value — value far beyond my investment. Thanks for all the marketing tips and incredible insights. You have given me direction and focus — two of the major things I requested. You obviously did your homework on me.

"Above all, I am impressed with how well-prepared you were. I really appreciate that. I really don’t know where all the time went. Heck, I never looked at my watch — and, apparently, you didn’t either. Thank you for that! Well, I can’t write much more… You have given me too much homework to do. I can’t wait to get started! I can honestly say that anyone who hires you will, I believe, immediately agree that you certainly earned your name, ‘Success Doctor’. Thank you!"
Larry Lipman

"Michel, thank you for your critique of my web copy and a very prompt reply. To be honest, I’m reeling with shock! You are absolutely right. I shall rectify the situation quam celerrime (as soon as possible). Again, many thanks for your suggestions."
Patricia D.

"I attended many of Michel Fortin’s seminars. Michel is very excited about the business he is in. He also believes in what he does and passing onto others his deep enthusiasm for marketing. Michel’s talks are thorough, with many commonsense and practical methods. He is also a very good writer, and he can prepare handout literature that is meaningful.

"I am the owner of a small business and director of a local association, and I very much enjoyed listening to him. His enthusiasm is very contagious. He is generous with the information that he gives and always gives more than is expected. I highly recommend Michel Fortin as a speaker for your next event."
Gerry Scherling

"I just want to let you know what a great job you do with your writing, Michel. You are truly a marketing communications master! Several of your articles are in my database. Now, I could probably link to a lot more, but you’ve got so much good stuff! Thank you, Michel."
Dr. Ralph Wilson

"One of Internet marketing’s most celebrated heavy weights… Michel can dramatically transform any mediocre online presence into an irresistible and profitable one."
Jerome Chapman

"I’ve been thinking for some time now that I needed to send you a ‘thank you note’. I have been reading your articles for years. I started a business in ‘98 selling carpet on the Internet, even though, at the time, I knew nothing about it. I decided it would be a non-competitive market (’who would want to sell carpet on the internet?’ I asked myself) and would allow me to learn about this whole new Internet thing. I showed carpet on the web site, sent out some samples, and used a wholesaler (in Georgia) to deliver the goods. I made some money, but it was a lot of work. A lot of hand-holding of customers was required, and my time was a limiting factor in how much money I could make.

"I had read one or two of your articles at the time where you stressed the importance of niche marketing. So, after thinking about it and then applying it to my industry, I came up with the neat idea of selling carpets and area rugs with children’s designs on them (animals, game boards, etc). And although there were many reasons that I thought this would work, I would have to say that reading your article may be the single biggest push for me to move in that direction. Today, things are going very well!"
Jim Banks

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Strategic marketing consultant Michel Fortin